人工智能时代，网红内容在信息传播中地位重要，对青少年尤其是大学生影响显著。人工智能技术重塑网红内容生态，海量信息裹挟多元价值观涌向大学生。网红内容对大学生思政教育兼具机遇与挑战。机遇在于丰富思政教育内容、创新教育形式；挑战体现在影响价值观认知系统性、破坏价值观导向纯粹性、弱化价值观实践真实性。人工智能背景下，网红内容赋能大学生思政教育的实践路径需多管齐下，本文提出要从环境侧、技术侧、内容侧等方面着力，构建风清气正的网络生态，搭建数字化教育平台，精选优质资源实现价值引领。

In the era of artificial intelligence, influencer-generated content plays a significant role in information dissemination and exerts a profound impact on young people, especially university students. AI technology has reshaped the influencer content ecosystem, bringing an overwhelming flow of diverse values to college audiences. Influencer content presents both opportunities and challenges for ideological and political education (IPE) among university students. The opportunities lie in enriching the content of IPE and innovating its educational forms, while the challenges include disrupting the systematic understanding of values, undermining the purity of value orientation, and weakening the authenticity of value practice. Under the background of artificial intelligence, empowering ideological and political education with influencer content requires a multifaceted approach. This paper proposes constructing a clean and upright online ecosystem, building digital education platforms, and curating high-quality resources to achieve effective value guidance from the perspectives of environment, technology, and content.