在新质生产力成为发展关键力量的背景下，菏泽丰富的非物质文化遗产面临传承人群体老化、传播渠道有限、产业开发不足等挑战。政策支持、数字基础设施完善及消费者文化需求增长，为新质生产力赋能菏泽非遗提供可行性。针对数字化转化不深入、产品同质化、政策与人才保障不足等问题，本文从技术、产业、人才、政策层面提出优化策略，以推动菏泽非遗创新性转化与高质量发展。

Against the backdrop where new-quality productive forces have become a key driver of development, Heze's rich intangible cultural heritage (ICH) faces challenges such as an aging inheritance population, limited communication channels, and insufficient industrial development. Policy support, improved digital infrastructure, and growing cultural demands of consumers have laid the foundation for new-quality productive forces to empower Heze’s ICH. To address issues including inadequate digital transformation, homogeneous products, and insufficient policy and talent guarantees, this paper proposes optimization strategies from the perspectives of technology, industry, talent, and policy, aiming to promote the innovative transformation and high-quality development of Heze’s ICH.