本文深入分析跨境电商知识产权边境保护现状。强调其重要性与发展背景；介绍主要保护模式，含行政、司法、行业自律及国际合作等，也指出执法力度不足、维权成本高、侵权隐蔽等现存机制缺陷；阐述构建快反应急机制的必要性，以应对侵权变化、提升保护效率；着重探讨构建策略，如信息收集预警、多部门协同合作等。研究成果对完善我国保护体系、提高效率、推动跨境电商健康发展提供参考路径。

This paper provides an in-depth analysis of the current status of intellectual property border protection in cross-border e-commerce. It emphasizes its significance and development background, introduces major protection models—including administrative, judicial, industry self-regulation, and international cooperation—and identifies existing systemic deficiencies such as insufficient enforcement, highrights protection costs, and concealed infringement activities. The study highlights the necessity of establishing a rapid response mechanism to address evolving infringement patterns and enhance protection efficiency. It further focuses on strategic development, including information collection and early warning systems, as well as multi-departmental coordination. The research offers a reference framework for improving China’s protection system, enhancing efficiency, and promoting the healthy development of cross-border e-commerce.