数字内容传播的碎片化与商业化加剧了版权保护的复杂性，传统模式在确权、授权、维权与追溯环节存在全链条协同不足的问题。本文聚焦这一核心痛点，分析数字版权确权流程繁琐、授权模式固化、取证追溯困难等衍生问题，探索区块链技术的应用路径。通过构建联盟链确权体系、设计智能合约授权机制、搭建不可篡改存证与追溯系统，形成“技术赋能+流程优化”的解决方案。研究表明，区块链的去中心化、不可篡改特性可有效简化确权流程、提升交易透明度、降低维权成本，为数字版权全生命周期保护提供新范式，对保障创作者权益、规范数字内容市场秩序具有实践意义。

The fragmentation and commercialization of digital content dissemination have intensified the complexity of copyright protection. Traditional models suffer from insufficient full-chain collaboration in the links of right confir mation,authorization,right protection, and traceability.Focusing on this core pain point, this paper analyzes derivative issues such as cumbersome digital copyright confirmation processes, rigid authorization models, and difficulties in evidence collection and traceability, and explores the application paths of blockchain technology. By constructing a consortium blockchain-based right confirmation system, designing a smart contract-enabled authorization mechanism,and establishing a tamper-proof evidence storage and traceability system, a solution featuring“technology empowerment+process optimization”is formed.Research shows that the decentralized and tamper-proof characteristics of blockchain can effectively simplify right confirmation processes, enhance transaction transparency, and reduce right protection costs, providing a new paradigm for the full-lifecycle protection of digital copyright. It has practical significance for safeguarding the rights and interests of creators and regulating the order of the digital content market.