数字经济高速发展背景下，文旅产业的数字化转型进程不断加速，旅游行业对于数字文旅人才的需求，推动高校旅游类专业人才培养模式不断更新。高校作为数字文旅产业人才培养的主体，应该积极匹配行业发展对人才的需求，在新文科教育理念的指引下探索高校数字文旅人才的培养模式。文章基于新文科背景，探讨高质量数字文旅人才培养的重要意义和新发展格局下高校数字文旅人才素质要求，提出高校数字文旅人才培养路径。

Against the backdrop of rapid development of the digital economy, the digital transformation process of the cultural and tourism industry is accelerating. The demand for digital cultural and tourism talents in the tourism industry is driving the continuous updating of talent training models for tourism majors in universities. As the main body of talent cultivation in the digital cultural and tourism industry, universities should actively match the industry’s development needs for talents and explore the training mode of digital cultural and tourism talents in universities under the guidance of the new liberal arts education concept. Based on the background of new liberal arts, this article explores the importance of cultivating high-quality digital cultural and tourism talents and the quality requirements for digital cultural and tourism talents in universities under the new development pattern, and proposes a path for cultivating digital cultural and tourism talents in universities.