随着数字化转型的加速推进，人工智能技术正深刻改变企业管理模式。机器学习、自然语言处理和智能决策系统等技术的成熟，使企业能够优化运营流程、提升决策效率并增强市场竞争力。然而，人工智能的广泛应用也面临数据安全、伦理合规、技术落地等多重挑战。本文系统探讨人工智能在企业管理中的核心特点，分析当前面临的主要挑战，并结合实际案例阐述其在供应链优化、客户关系管理、人力资源管理等领域的具体应用。

With the accelerated advancement of digital transformation, artificial intelligence (AI) is fundamentally reshaping corporate management paradigms. The maturation of technologies such as machine learning, natural language processing, and intelligent decision-making systems enables businesses to optimize operational workflows, enhance decision-making efficiency, and strengthen market competitiveness. However, the widespread adoption of AI also presents multifaceted challenges including data security concerns, ethical compliance issues, and implementation barriers. This paper systematically examines the core characteristics of AI in enterprise management, analyzes current major challenges, and illustrates its practical applications through case studies in supply chain optimization, customer relationship management, and human resource management.