本文聚焦AI技术在吉林省冰雪旅游及文化传播中的应用潜力与挑战。分析其冰雪旅游与文化的现状及特色，探讨AI的应用优势与案例，剖析挑战并提出策略，旨在以AI赋能促进该省冰雪旅游高质量发展及冰雪文化广泛传播。

This paper focuses on the application potential and challenges of AI technology in ice-snow tourism and cultural communication in Jilin Province. It analyzes the current situation and characteristics of local ice snow tourism and culture, explores the application advantages and cases of AI, examines the challenges and puts forward strategies, aiming to promote high-quality development of the province’s ice-snow tourism and extensive dissemination of ice-snow culture through AI empowerment.