数智化转型加速背景下，中小型零售企业受门店分散、人员流动频繁、人力成本高企的行业特性制约，传统人力资源管理模式难以适配敏捷经营需求。本文采用问卷、访谈与多案例分析的混合研究方法，基于296份有效问卷、23家企业深度访谈及3家典型企业12个月跟踪数据展开研究，证实依托大数据、AI、SaaS 云平台的轻量化数智化工具，是行业突破发展瓶颈的核心路径，以此优化人力资源管理体系，亦是中小零售企业降本增效、构筑数智化核心竞争力的必然选择。

Against the backdrop of accelerated digital and intelligent transformation, small and medium-sized retail enterprises are confronted with prominent contradictions in human resource management due to the industry characteristics of “scattered stores, frequent personnel turnover, and high labor costs”. This paper adopts a hybrid research method of “questionnaire + interview + multi-case analysis”, based on 296 valid questionnaires, in depth interviews with 23 stores and 12-month tracking data of 3 typical enterprises, systematically analyzes the current application status of digital tools and the bottleneck of efficiency transformation, and constructs a three in-one optimization strategy system of “precise empowerment by modules + full-process collaboration + efficiency transformation”. Empirical verification shows that this system can effectively solve core problems such as data silos and help enterprises improve the quality and efficiency of human resource management.