虚拟现实技术正在深刻重塑旅游产业的发展形态。通过构建沉浸式数字体验场景，虚拟现实技术打破了传统旅游的时空限制，为旅游产业注入新的增长动能。当前虚实融合发展面临技术适配性不足商业模式不成熟用户体验碎片化等核心挑战，基于产业实践分析提出技术标准化体系构建场景化应用深化，数据驱动的精准服务等融合路径，旨在推动虚拟现实技术与旅游产业形成深度耦合实现技术赋能与产业升级的协同发展。
Virtual Reality (VR) technology is profoundly reshaping the development pattern of the tourism industry.
By constructing immersive digital experience scenarios, VR technology breaks the temporal and spatial constraints of
traditional tourism and injects new growth drivers into the tourism industry. At present, the integrated development
of virtual and real tourism is confronted with core challenges such as inadequate technological adaptability, immature
business models and fragmented user experience. Based on an analysis of industrial practices, this paper proposes
integrated development paths including the construction of a technological standardization system, the deepening of
scenario-based applications and the provision of data-driven precise services. It aims to promote the deep coupling of
VR technology and the tourism industry, and realize the coordinated development of technological empowerment and
industrial upgrading.
