为了改善江西省数字技术和旅游文化产业融合程度不高、新产业形态发展缓慢以及产业化进程滞后的局面，在本文中采用协同学理论、建立耦合协调度评价模型以及面板数据分析法对数字技术和旅游业融合过程中两者的耦合关系、影响因素和作用机制进行研究，分析江西省这两个子系统的耦合状况、时间和空间分布特点及其主要制约因素，给出相应的新业态培养和发展建议以促进江西“数字+文化旅游”产业的发展、新就业形态的发展以及产业化的提升。

To address the challenges of insufficient integration between digital technology and tourism cultural industries, slow development of emerging business models, and delayed industrialization in Jiangxi Province, this study employs synergetic theory, establishes a coupling coordination evaluation model, and applies panel data analysis methods to investigate the coupling relationships, influencing factors, and operational mechanisms during the integration process. The research analyzes the coupling status, temporal and spatial distribution characteristics, and key constraints of these two subsystems in Jiangxi Province, while providing actionable recommendations for fostering new business models. These insights aim to accelerate the development of Jiangxi’s “Digital + Cultural Tourism” industry, promote innovative industrial forms, and enhance overall industrialization progress.