在乡村振兴与数字中国战略背景下，人工智能为乡村文旅带来业态创新与效能提升，同时也引发数据隐私、算法偏见与技术性失业等挑战。本研究从人工智能视角出发，系统探讨乡村文旅的可持续发展路径。研究发现，智能化手段虽能提升运营效率与游客体验，但若缺乏规制，可能侵蚀个人隐私、固化社会不公、冲击本地就业。为此，本文构建了包含技术优化、人才培养与政策协同的多维路径体系，以期实现乡村文旅在数字时代的高质量、包容性发展，赋能乡村振兴。

Under the background of rural revitalization and the Digital China strategy, artificial intelligence brings business model innovation and efficiency improvement to rural cultural tourism, while also raising challenges such as data privacy, algorithmic bias, and technological unemployment. This study, from the perspective of artificial intelligence, systematically explores the sustainable development paths of rural cultural tourism. The research finds that although intelligent methods can improve operational efficiency and visitor experience, without regulation, they may erode personal privacy, solidify social injustice, and impact local employment. To address this, the paper constructs a multidimensional path system that includes technological optimization, talent cultivation, and policy coordination, aiming to achieve high-quality and inclusive development of rural cultural tourism in the digital era and empower rural revitalization.