本文立足江西省文旅融合发展场景，从术语视角剖析数字技术赋能文旅融合的传导机制。在此基础上，研究基于术语规范，从基础设施、产品创新、服务消费等多维度出发，提出了江西省数字技术赋能文旅深度融合的实践路径，拟为江西省全面破解文旅融合数字化瓶颈、规范术语应用提供理论参考与实践指引。

This article, based on the development scenarios of cultural and tourism integration in Jiangxi Province, analyzes the transmission mechanism of digital technology empowering cultural and tourism integration from the perspective of terminology. On this basis, the study, based on terminology standardization and starting from multiple dimensions such as infrastructure, product innovation, and service consumption, proposes practical paths for the deep integration of cultural and tourism sectors empowered by digital technology in Jiangxi Province, aiming to provide theoretical references and practical guidance for comprehensively overcoming the digital bottlenecks of cultural and tourism integration and standardizing terminology application in Jiangxi Province.