Using the CNKI database as the source of literature statistics,CiteSpace visualization analysis software was used to conduct a graph analysis of 628 literature on cultural tourism research in Fujian Province from 1999 to 2024. The research status and development trends in the field of cultural tourism in Fujian Province were analyzed. The results indicate that the number of publications from 1999 to 2024 showed a fluctuating and increasing trend; most of the institutions conducting relevant research are universities in the eastern and southern regions of Fujian; the number of publications by each institution is generally small; and academic communities need to be formed among institutions. Tourism culture, tourism development, cultural tourism, and cultural tourism integration are the main research hotspots , among which cultural tourism integration is the main line and key direction of future research.