Against the backdrop of rapid development of the digital economy, the digital transformation process of the cultural and tourism industry is accelerating. The demand for digital cultural and tourism talents in the tourism industry is driving the continuous updating of talent training models for tourism majors in universities. As the main body of talent cultivation in the digital cultural and tourism industry, universities should actively match the industry’s development needs for talents and explore the training mode of digital cultural and tourism talents in universities under the guidance of the new liberal arts education concept. Based on the background of new liberal arts, this article explores the importance of cultivating high-quality digital cultural and tourism talents and the quality requirements for digital cultural and tourism talents in universities under the new development pattern, and proposes a path for cultivating digital cultural and tourism talents in universities.