Amid the rapid development of artificial intelligence and in-depth implementation of the digital education strategy, college ideological and political education, mainly in the form of online ideological and political education, is actively integrating this new intelligent information technology. This paper expounds on the value of artificial intelligence empowering college online ideological and political education from target accuracy, work efficiency, and interactive intelligence. It also identifies challenges in network information security, lack of educational subjects, and deficient intelligent systems. Finally, it explores solutions by improving rules, enhancing subject awareness, and building systematic platforms to give full play to artificial intelligence's empowering role and fulfill the fundamental task of fostering virtue through education.