The innovative development of the ice-snow industry economy requires reform-driven impetus, with its underlying logic rooted in industrial empowerment that stimulates new development vitality of traditional industries. Digitalization serves as a new power source for promoting industrial innovation. This study constructs a digital innovation model for the development of the ice-snow industry economy. Regression results show that subject factors, talent factors and ecological factors all exert a positive impact on the development of Jilin Province’s ice snow industry economy. Finally, the paper puts forward suggestions including stimulating the development vitality of multiple subjects in the ice-snow economy, strengthening the cultivation of digital talents for the ice-snow economy, promoting the construction of a multi-format model through digital applications, and enhancing the development dynamics of Jilin Province’s ice-snow industry economy.