As the core link for power enterprises to connect the market and users, whether marketing can adapt to the business transformation brought about by “Internet plus”, and whether it can improve marketing effectiveness and service quality with the help of information technology and the Internet and other technical advantages, is the key to the successful transformation of the power industry and the realization of high-quality development. This paper first expounds the importance of electric power marketing, analyzes the new requirements of “Internet plus” for electric power marketing, and then mainly puts forward some exploratory suggestions on the construction of electric power marketing mode under the background of “Internet plus”, hoping to provide reference for the practice of related work.