Under the backdrop of building China into a great power in science and technology with globalization, the internationalization of the traditional Chinese medicine (TCM) industry is crucial for enhancing national cultural soft power and scientific and technological influence. As a cradle of TCM culture, Nanyang boasts high-quality authentic Chinese herbal medicines and profound cultural heritage of Zhang Zhongjing, holding great significance in the internationalization of its TCM industry. However, there are several challenges hiding in the process of internationalization, including inadequate TCM translation, the absence of translation system and terminology standards, lagging in the commercialization of scientific and technological achievements and digital application, low efficiency of cultural communication, and loose collaboration among industry, university, research and translation. Taking translation as a bond, this research explores the current situation of TCM resources and industry in Nanyang. In the meantime, this research focuses on the pain points of translation, so as to construct a three-dimensional collaborative model of “translation industry-technology”. It further explore the empowering path of language services, which can effectively enhance the international competitiveness of its products and foster the high-quality international development of the TCM industry.