This paper takes cultural tourism enterprises in Jilin Province as the research object, focusing on the innovative path of data assetization and industrial financial integration. Through empirical analysis, it reveals the core pain points of current cultural tourism data assetization, such as difficulties in rights confirmation, evaluation, and financing. The study finds that by establishing a full-chain mechanism of “data rights confirmation—value assessment—financial empowerment—industrial feedback,” the financing dilemma of light-asset cultural tourism projects can be effectively resolved, providing a replicable practical model for the digital transformation of the national cultural tourism industry.