As a core representative of the new generation of digital technologies, Generative Artificial Intelligence (GenAI) is evolving from content generation to solution generation, providing a revolutionary tool for addressing key challenges in the process of transforming scientific and technological achievements. This paper systematically analyzes the core capabilities of GenAI, such as intelligent analysis, cross-modal generation, and simulation prediction. Building on this foundation, it constructs specific application pathways for GenAI across the entire chain of technology transfer: “evaluation and screening, development and optimization, commercial planning, and market promotion”. By examining practical application cases, the paper elucidates the practical value of GenAI in this domain, while also discussing current challenges such as data quality and intellectual property. Finally, it offers prospects for future technology integration, ecosystem development, and governance refinement, aiming to provide a reference for deepening the integration of digital technology with the real economy in China and enhancing the efficiency of technology transfer.