Under the background of rural revitalization and the Digital China strategy, artificial intelligence brings business model innovation and efficiency improvement to rural cultural tourism, while also raising challenges such as data privacy, algorithmic bias, and technological unemployment. This study, from the perspective of artificial intelligence, systematically explores the sustainable development paths of rural cultural tourism. The research finds that although intelligent methods can improve operational efficiency and visitor experience, without regulation, they may erode personal privacy, solidify social injustice, and impact local employment. To address this, the paper constructs a multidimensional path system that includes technological optimization, talent cultivation, and policy coordination, aiming to achieve high-quality and inclusive development of rural cultural tourism in the digital era and empower rural revitalization.