This article, based on the development scenarios of cultural and tourism integration in Jiangxi Province, analyzes the transmission mechanism of digital technology empowering cultural and tourism integration from the perspective of terminology. On this basis, the study, based on terminology standardization and starting from multiple dimensions such as infrastructure, product innovation, and service consumption, proposes practical paths for the deep integration of cultural and tourism sectors empowered by digital technology in Jiangxi Province, aiming to provide theoretical references and practical guidance for comprehensively overcoming the digital bottlenecks of cultural and tourism integration and standardizing terminology application in Jiangxi Province.