Aiming at the problems of mature technologies, vague market positioning and insufficient industrialization in the rare-earth-modified high-temperature green glaze industry, this paper constructs a multi-dimensional market segmentation model. Combined with the Analytic Hierarchy Process and Ansoff Matrix, it develops differentiated competitive strategies for artistic, industrial and daily-use ceramic scenarios by building dual barriers of technology and culture. Pilot tests verify that these strategies significantly improve product premium, market conversion efficiency and customer stickiness. This study provides references for the marketization of rare-earth glazes and the green and high-end transformation of the ceramic industry.