Building on the core connotations and characteristics of new quality productivity, this study conducts an in depth analysis of its intrinsic logic in empowering digital transformation of rural industries. It systematically identifies key challenges including underdeveloped new infrastructure, limited value realization of data elements, pronounced digital divide, and insufficient talent support. From five dimensions—technological infrastructure development, data element activation, cultivation of new stakeholders, institutional supply optimization, and industrial integration deepening—the research proposes targeted practical pathways. These insights aim to provide actionable guidance for advancing digital transformation of rural industries and achieving rural revitalization.