The digital transformation of the exhibition industry is shifting from the application of isolated tools toward full-process, scenario-based, and platform-oriented transformation. The development of the technology factor market provides resource allocation mechanisms and institutional support for this process. Focusing on the impact of technology factor market development on the digital transformation of the exhibition industry, this paper examines the relationship between the two from three dimensions: the current situation, operational logic, and implementation pathways. The study aims to provide a theoretical reference for enhancing the digital service capacity of the exhibition industry, improving the industrial collaboration system, and promoting high-quality development.