近年来,跨境电商作为新型外贸模式,冲击传统贸易格局与商业模式,成为经济增长新动力,推动经济全球化与国际合作深化。企业在此进程中机遇与挑战并存。本文立足行业特性,剖析风险机理,构建以人工智能、大数据和区块链技术驱动的“智能感知—预警—响应—赋能”全链条动态防控体系,推动知识产权管理转型,为家纺企业安全出海提供系统性方案。
In recent years, cross-border e-commerce, as an innovative foreign trade model, has disrupted traditional
trade paradigms and business models, emerging as a new engine for economic growth and advancing economic
globalization and international cooperation. Enterprises face both opportunities and challenges in this process.
This paper examines industry-specific characteristics, analyzes risk mechanisms, and establishes a dynamic, end
to-end prevention and control system powered by artificial intelligence, big data, and blockchain technologies—
encompassing intelligent perception, early warning, response, and empowerment. The system facilitates the
transformation of intellectual property management and provides a systematic solution for home textile enterprises
to navigate the global market safely.