本研究以新疆物流产业发展为研究对象，采用STWO分析法，全面分析了数字经济的驱动作用、新疆物流产业发展现状及内外部条件。研究结果表明，新疆物流产业拥有独特的区位政策优势，也面临基础设施、协同能力不足等诸多挑战。基于此，研究提出了打造智慧物流枢纽、强化科技赋能、推动产业升级、构建风险抵御体系等创新发展路径，以期为区域产业升级与枢纽经济高质量发展提供实践参考。

This study focuses on the development of the logistics industry in Xinjiang, employing the STWO analysis method to comprehensively examine the driving role of the digital economy, the current status of logistics industry development in Xinjiang, and its internal and external conditions. The findings reveal that the logistics industry in Xinjiang possesses unique geographical and policy advantages, yet it also faces numerous challenges, including inadequate infrastructure and insufficient collaborative capabilities. Based on these insights, the study proposes innovative development pathways, such as building smart logistics hubs, strengthening technological empowerment, promoting industrial upgrading, and establishing a risk resilience system. The aim is to provide practical references for regional industrial upgrading and the high-quality development of hub-driven economies.