市场营销作为电力企业连接市场与用户的核心环节，其能否适应“互联网+”带来的业态转变，能否借助信息化和互联网等技术优势，提升营销成效与服务质量，是电力行业成功转型，实现高质量发展的关键所在。本文首先阐述了电力市场营销的重要性，分析了“互联网+”对电力市场营销提出的新要求，然后主要就“互联网+”背景下的电力市场营销模式构建途径，提出了部分探讨性建议，希望能为相关工作的实践提供参考。

As the core link for power enterprises to connect the market and users, whether marketing can adapt to the business transformation brought about by “Internet plus”, and whether it can improve marketing effectiveness and service quality with the help of information technology and the Internet and other technical advantages, is the key to the successful transformation of the power industry and the realization of high-quality development. This paper first expounds the importance of electric power marketing, analyzes the new requirements of “Internet plus” for electric power marketing, and then mainly puts forward some exploratory suggestions on the construction of electric power marketing mode under the background of “Internet plus”, hoping to provide reference for the practice of related work.