数智社会，AI技术深度嵌入到社会的各个领域，为其发展提供助力。为了实现黑龙江冰雪经济的高质量发展，需要运用AI技术进行赋能，使“冷资源”转化为“热经济”。AI赋能既可以满足冰雪经济转型发展的现实需求，也能够最大化的激发冰雪经济的多元价值。但AI技术在赋能冰雪经济发展时遇到了各种挑战，阻碍了冰雪经济的高质量发展。针对季节限制可以AI赋能推动冰雪产业与其它产业融合发展，从而全年发展冰雪经济。针对高素质人才稀缺，可以AI赋能冰雪复合型人才的培养。针对同质化趋势，可以AI赋能嵌入地域文化，形成独特标识。针对版权保护困境，利用AI和区块链技术加强版权保护。

In the digital and intelligent society, AI technology is deeply embedded in all fields of society, providing impetus for its development. To achieve high-quality development of the ice and snow economy in Heilongjiang, it is necessary to empower with AI technology to transform “cold resources” into “hot economy”. AI empowerment can not only meet the practical needs of the transformation and development of the ice and snow economy, but also maximize the diverse values of the ice and snow economy. However, AI technology has encountered various challenges in empowering the development of the ice and snow economy, which has hindered its high-quality growth. In response to seasonal restrictions, AI can be empowered to promote the integrated development of the ice and snow industry with other industries, thereby fostering an ice and snow economy throughout the year. In response to the scarcity of high-quality talents, AI can be used to empower the cultivation of interdisciplinary talents in ice and snow sports. In response to the trend of homogenization, AI can be empowered to embed regional culture and form unique identifiers. In response to the predicament of copyright protection, AI and blockchain technologies are utilized to enhance copyright protection.