地方科普知识传播的创新理路

王伟超

高科技与产业化 ›› 2026, Vol. 32 ›› Issue (5) : 86.

主管:中国科学院
主办:中国科学院文献情报中心、中国高科技产业化研究会
ISSN:1006-222X
CN:11-3556/N
高科技与产业化 ›› 2026, Vol. 32 ›› Issue (5) : 86.
科技传播

地方科普知识传播的创新理路

  • 王伟超
作者信息 +

Innovative Approaches to the Dissemination of Local Popular Science Knowledge

  • WANG Weichao
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文章历史 +

摘要

科普知识已经反身性地构成了现代社会的知识维度。当下,迎来了推动新时代科普创新发展的重大契机,也是构建地方科普知识传播体系与范式的正当时。循着克利福德·格尔茨的相较于普遍知识而言具有特殊性、多元性、地域性、情境性的,攫取包含于普遍意义的“科学”中的一个重要组成部分——地方科普知识,展开对其创新传播理路的思考。地方科普知识传播呈现出全民科普的狂欢、碎片化的传播情态的群像特征,由此提出知识普惠接近现实、二级传播的平民叙事等地方科普知识传播的路径。

Abstract

Popular science knowledge has reflexively constituted a knowledge dimension of modern society. At present, there is a significant opportunity to promote the innovative development of science popularization in the new era, making it an opportune moment to construct a system and paradigm for the dissemination of local popular science knowledge. Following Clifford Geertz’s concept of knowledge—characterized by particularity, diversity, locality, and context-sensitivity as opposed to universal knowledge—this paper focuses on “local popular science knowledge,” a vital component embedded within the broader universal concept of “science,” to explore innovative pathways for its dissemination. The communication of local popular science knowledge exhibits characteristics of a nationwide science popularization fervor and fragmented communication patterns. Accordingly, this study proposes strategies such as advancing knowledge inclusion closer to reality, adopting grassroots narratives in two-step communication.

关键词

地方科普知识 / 传播 / 创新

Key words

local popular science knowledge / dissemination / innovation

引用本文

导出引用
王伟超. 地方科普知识传播的创新理路[J]. 高科技与产业化. 2026, 32(5): 86
WANG Weichao. Innovative Approaches to the Dissemination of Local Popular Science Knowledge[J]. High-Technology and Commercialization. 2026, 32(5): 86

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