科普知识已经反身性地构成了现代社会的知识维度。当下,迎来了推动新时代科普创新发展的重大契机,也是构建地方科普知识传播体系与范式的正当时。循着克利福德·格尔茨的相较于普遍知识而言具有特殊性、多元性、地域性、情境性的,攫取包含于普遍意义的“科学”中的一个重要组成部分——地方科普知识,展开对其创新传播理路的思考。地方科普知识传播呈现出全民科普的狂欢、碎片化的传播情态的群像特征,由此提出知识普惠接近现实、二级传播的平民叙事等地方科普知识传播的路径。
Popular science knowledge has reflexively constituted a knowledge dimension of modern society. At present,
there is a significant opportunity to promote the innovative development of science popularization in the new era,
making it an opportune moment to construct a system and paradigm for the dissemination of local popular science
knowledge. Following Clifford Geertz’s concept of knowledge—characterized by particularity, diversity, locality, and
context-sensitivity as opposed to universal knowledge—this paper focuses on “local popular science knowledge,” a
vital component embedded within the broader universal concept of “science,” to explore innovative pathways for its
dissemination. The communication of local popular science knowledge exhibits characteristics of a nationwide science
popularization fervor and fragmented communication patterns. Accordingly, this study proposes strategies such as
advancing knowledge inclusion closer to reality, adopting grassroots narratives in two-step communication.