针对稀土改性高温绿色釉产业技术成熟但市场定位模糊、产业化不足的问题，本文构建多维市场细分模型，结合层次分析法与安索夫矩阵，面向艺术、工业、日用陶瓷场景制定差异化竞争策略，搭建技术与文化双重壁垒。经试点验证，该策略可显著提升产品溢价、市场转化效率与客户粘性。研究可为稀土釉料市场化落地及陶瓷行业绿色高端转型提供参考。

Aiming at the problems of mature technologies, vague market positioning and insufficient industrialization in the rare-earth-modified high-temperature green glaze industry, this paper constructs a multi-dimensional market segmentation model. Combined with the Analytic Hierarchy Process and Ansoff Matrix, it develops differentiated competitive strategies for artistic, industrial and daily-use ceramic scenarios by building dual barriers of technology and culture. Pilot tests verify that these strategies significantly improve product premium, market conversion efficiency and customer stickiness. This study provides references for the marketization of rare-earth glazes and the green and high-end transformation of the ceramic industry.